-
1953 - 1959
Message
Caring attitude towards mother & child
Intervention/Services
Salt. sponge. vinegar and foam
Infrastructure
In Single room operation at Karachi, Lahore and Dhaka
Beneficiary
Women in need
Crosscutting Issues
Advocacy amid strong opposition, arson and attacks. -
1960 - 1969
Message
Family planning motivation
Intervention Services
Condoms, Vasectomy, Pills, IUCO5
Infrastructure
District Branches with Model Clinics & Information Centers
Beneficiary
Men & Women
Crosscutting Issues
Advocacy amid vociferous opposition from clergy, verbal & physical abuse and harassment from communities -
1970 - 1979
Message
integrated development approach with
community participation
Intervention Services
Cafeteria choice of contraceptives in Static and Mobile setting and population education
Infrastructure
Family Welfare Centres in pert-urban and rural areas
Beneficiary
Organized labour sector, communities and youth
Crosscutting Issues
Advocacy amid gifts and slogans like 'child stoppers' and 'American agents' -
1980 - 1989
Message
Health rationale of family planning, safe motherhood, women development and environmental conservation
Intervention Services
Women in development approach. community involvement, quality of care. RH Extension services and Male Involvement
Infrastructure
Zonal system
Beneficiary
Reorganization from city based branch system to work
units/decentralization (to) access undeserved men,
women and youth at grass roots level
Crosscutting Issues
Advocacy -
1990 - 1999
Message
Holistic development paradigm
Intervention Services
Islam and family planning, girl child, women's empowerment, men as partners, community mobilization and poverty alleviation.
Infrastructure
Family Health Hospitals, Focus Area Programmes and Community Units
Beneficiary
Communities, adolescent girls and male youth, partner NGOs. army welfare project
Crosscutting Issues
Poverty reduction amid fertility transition. -
2000 - 2009
Message
Rights based Approach to Community Development
Intervention Services
Quality integrated reproductive health/family planning, HIV&AIDS services. abortion related services, violence against women, poverty, reduction. gender equity and equality, relief and rehabilitation service for disaster hit Population, women empowerment, youth friendly services, men as partners, women markets and advocacy for changes in policy and laws
Infrastructure
Family Health Hospitals, Family Health Clinics, Mobile Units, partner service outlets and Women Development Complexes
Beneficiary
Marginalized women, youth and men, partner NG0s. partner organizations in public and private sector. HIV&AIDS infected and affected persons and families, Key Populations and vulnerable groups, internally displaced papulation (IDR)
Crosscutting Issues
Advocacy for rights based approach to development. -
2010 - 2022
Message
Repositioning family planning on development agenda.
Intervention Services
Quality Integrated reproductive healthy family planning, HIV&AIDS services, abortion related services, violence against women, poverty alleviation, gender equity and equality, domestic gender based violence (GBV). women empowerment, youth friendly services. men as partners, women markets, youth friendly services, comprehensive sexuality education, advocacy for changes In policy and laws, promotion of sexual rights, emergency relief and rehabilitation services for victims of floods/rains (disaster management) and promotion of sexual rights.
Infrastructure
Family Health Hospitals, Family Health Clinics, Mobile Units, partner service outlets and Women Development Complexes. program management offices in Mardan and Muzaffargarh (Southern Punjab).
Beneficiary
Marginalized women, youth and men, partner NG0s, partner organizations in public and private sector, HIV&AIDS Infected and affected persons and families, Key Populations and vulnerable groups. disaster hit populations.
Crosscutting Issues
Advocacy for poicytlaw changes and efforts to avoid implications of 18th Amendment.